Read What The Critics Have To Say
Packaging is the most powerful and least understood piece of the retail marketing mix. DuPuis and Silva let you pull up a stool and learn from the experts.
There are many packaging books on the shelves today. Most are good at providing examples of good packaging. The Packaging Design Workbook does this, but takes the idea further by providing clear, insightful and easy to understand information on packaging theory, process and criteria. Steven DuPuis and John Silva have done a remarkable job of divulging information that would typically be considered trade secrets, making this book a true workbook.
The “Package Design Workbook”, by Steven DuPuis and John Silva is a comprehensive look at the critically important world of design, branding and packaging. Steven and John help the reader to navigate the challenging waters of design, positioning, creative vision, strategy and foresight with seasoned experience, practical advice and a wide variety of in market examples. This workbook will help guide you through each stage of creative development so that the investment you make in design is maximized to help your business succeed. Don’t try to do design without this book! The risks are too high!
